The target audience for 'The Man Who Can't Be Moved' music video are young adults. Females will listen to the song and watch the music video because of the romantic/ emotional side to the song and maybe wish the band had produced the song about them if they are big fans of 'The Script'. Males could listen and watch the music video because they can relate to being heartbroken and wanting an ex-girlfriend back.
Even though young adults are the main target audience anyone who has had a broken heart can relate to the song and therefore want to watch the music video and listen to the song. So we have taken reception theory into consideration as we have thought about the way the audience will view the video and their emotional response.
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